WELCOME TO
THE COACHES COOKBOOK
Everything needed to build, launch and/or scale your coaching business online WITHOUT having to obtain a marketing degree, hire a design department or spend thousands on web development and content creation.
Created by 15 year Digital Marketing and Sales Veteran; Terry Worsfold
TESTIMONIALS ⭐️⭐️⭐️⭐️⭐️
Edgar: Done-With-You Program
Deb: Done-With-You Program
Amber: Done-For-You Program
Andy: Done-For-You Program
Learn the ins and outs of design, funnels, email marketing, social media marketing, video editing/content creation, scheduling & sales tactics and more...
With DONE FOR YOU templates and guidance using the world's most popular platforms.
Let's Take a Closer Look at The Program...
About The Coaches Cookbook -
Coaches should be focusing on coaching...
I've spent a lot of time working with coaches and listening to the struggles - Content creation, website setup, landing page design, email marketing, copywriting, fear of sales, hiring a virtual assistant (FIRING a virtual assistant)... The list goes on.
I have been fortunate enough to come from a long and successful career in sales and marketing, so when I turned my focus to my first business (an online travel agency), it went into profit the day I launched it because I knew my digital footprint, content and ability to sell were high level. Same with my second business, and third, and then my coaching business.
But a lot of coaches DON'T come from a sales and marketing background, and this leaves them stuck. They buy high ticket program after high ticket program hoping they get the silver bullet that will catapult them into the 7 figure club, only to be left disappointed.
I'll level with you - There is NO silver bullet. It takes time, commitment and work, but the RIGHT work.
I designed the Coaches Cookbook to be able to enhance whatever program you're in or looking at, or replace it completely - For those who are SERIOUS about their online presence.
Then, if you like what you see and decide that you'd like to 1-click-import all the funnels, email sequences, automations, follow ups, templates & designs to start working immediately - you can.
Example Landers - Customise, Test, Publish!
And this is only scratching the surface...
OPTIONS
FOR ALL LEVELS AND BUDGETS
(DIY) DO IT YOURSELF
ONE TIME PAYMENT
Lifetime Access to All Content
Self Paced
AI Prompts, Canva templates, Landing Page Templates, Email Sequences, Automations - ALL 1 Click Import
Email Support with 24 hour max response time
DWY (Done with you)
ENQUIRE FOR PRICING
Everything in DIY
1:1 Coaching Sessions
Priority Access For Any Q&A
Custom Support, Design Assistance, Marketing Support
Onboarding and Pre Launch Review Of All Systems to Ensure Functionality
DFY (done for you)
ENQUIRE FOR PRICING
Customised Landing Page Design
Full Systemised Setup + Testing
Tracking Implementation
Email Marketing Setup Including Custom Sequences
Marketing Plan Design & Recommendations for Lead Gen
WHAT'S ON OFFER
Lead Gen
Within the Coaches Cookbook, I cover various simple lead gen methods that I've used to generate thousands including:
Social Media, SEO, Email, Content Marketing, Instagram, Blogging.
Socia Media Marketing
Best practice to grow a social following while simultaneously identifying the best quality leads to convert into customers.
Done For You Landing Pages
Learn how to edit the already set up templates with your logo, branding, colours, content and automation to generate more leads, convert more leads into sales calls and convert more calls into sales.
Email Marketing Tutorials and done-for-you Sequences
One of the most effective forms of marketing with a 42:1 ROI. There are fully written sequences which you can edit or rewrite, which are all 1 click import..
Video editing and content design
Content sells. You need a STRONG VSL (Video Sales Letter). I will show you how to create one and show you the one I use to generate $2k-$5k sales and bookings along with content hacks for video scripts. Wanna generate 30 days of content in an hour? Done.
1 on 1 Coaching
This is an upgrade available within the program at any time, but I recommend exploring once you've completed the Coaches Cookbook content.
What you need to know...
Frequently Asked Questions
I don't have much experience with digital marketing, is this too advanced for me?
The only way to get experience is by doing. I've designed the Cookbook to be as user friendly as possible with clear explanations and email support for the DIY program. You can also upgrade at any time to the Done-With-You or Done-For-You package and get personalised, customised 1:1 support.
The reality is, that without these fundamentals, you aren't running a real online business. You're guessing. Take out the guess work and take back control. each video explains concept and application in easy to understand, plain English.
Are there additional costs once I join the Do-It-Yourself program?
You can join the DIY program and start on all the content immediately. All content creation and design work only requires a Canva subscription to access the templates, but this is about $20 p/m and an absolute necessity if you want to stand out with eye catching designs - They also offer a 30 day free trial so there's no risk. The AI content plans can be accessed free, along with the prompts/Chat GPT templates.
In order to import the Done-For-You landers, Sequences, pre-written emails and workflows, you'll need a Go High Level subscription via the link within the program because you can't run an online business without an online platform. Luckily, GHL is an all in one solution and only costs $97 USD p/m with an initial 14 day free trial with potential to extend by another 14 to mitigate any risk.
Outside of this, a branded Google Workspace subscription is about $12 p/m AUD, this allows you to send and receive emails from your branded domain ie [email protected]. You'll get the first 14 days free, so again no risk.
These are the hard costs when running any online business which within this program are as minimal as possible.
If I join the DIY program and want to upgrade, how does that work?
This one is super simple. You just email me at [email protected] with your request to upgrade and we can then book a call to go over your business specifics and customise a plan as well as discuss pricing. I'll then subtract the DIY price from the upgrade and we'll get started!
What guarantees of success do I have?
The only guarantee I can make is that if you don't try, you won't succeed. It's impossible for me to guarantee your success before knowing you, your business and your work ethic however every strategy within the Cookbook has been stress tested by myself and generated multiple thousands, multiple times.
If you'd like to maximise your chances of success, I recommend upgrading to a personalised program, but if you're confident in your ability to follow instructions and problem solve, I encourage you to go through the content in the DIY element first to understand as much as possible about the way your business will operate within this program.
About me
Terry Worsfold
I've spent over 15 years in Digital sales and marketing, working with some of the world's biggest brands for some of Australia's largest corporations. Think McDonald's, Pepsi, Mercedes Benz, BMW, Universal, Sony - The list goes on.
I've been fortunate enough to have been mentored by some extremely talented people within the sales and marketing industry, which has given me the knowledge and confidence to share my experience in a manner than can benefit those who do not come from a similar background.
But, I also didn't study anything at university - I learnt by being boots on the ground. Grinding through rejection in order to find my sales style and understand the depth of the digital marketing world by working alongside experts. While there are processes and scripts you can follow, sales comes down to your personality, authenticity and believing in what you are selling, and good leads are generated by good marketing.
During my career, I've worked as a consultant for the world's largest advertising agencies, which has allowed me to see what they do right, but also what they do wrong. As small businesses, we need to be able to generate leads from our activity, but first we must gain the trust of our prospects.
This is why you need to have a landing page (like the one you're on right now), a video to allow your future customer to hear you and connect with your cadence, pace, language and accent (this is HUGE when dealing with International customers), lead capture forms, followup automations and nurture sequences, high quality content and above all - A functional, trustworthy, accessible online brand.
The Coaches Cookbook demystifies the online marketing world with DONE-FOR-YOU templates, sequences, AI prompts, followups and much more to take the stress out of running an online business.
OPTIONS
FOR ALL LEVELS AND BUDGETS
(DIY) DO IT YOURSELF
$79 ONE TIME
Lifetime Access to All Content
Self Paced
AI Prompts, Canva templates, Landing Page Templates, Email Sequences, Automations - ALL 1 Click Import
Email Support with 24 hour max response time
DWY (Done with you)
ENQUIRE FOR PRICING
Everything in DIY
1:1 Coaching Sessions
Priority Access For Any Q&A
Custom Support, Design Assistance, Marketing Support
Onboarding and Pre Launch Review Of All Systems to Ensure Functionality
DFY (done for you)
ENQUIRE FOR PRICING
Customised Landing Page Design
Full Systemised Setup + Testing
Tracking Implementation
Email Marketing Setup Including Custom Sequences
Marketing Plan Design & Recommendations for Lead Gen
Testimonials
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Office: 100 Cleveland St, Chippendale, NSW
Email: [email protected]
Site: www.terryworsfold.com
ABN: 75581697013
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