WELCOME TO
THE COACHES COOKBOOK
Everything needed to build, launch and scale a coaching business online WITHOUT having to obtain a marketing degree, hire a design department or spend thousands on web development and content creation.
Learn the ins and outs of design, funnels, email marketing, social media marketing, video editing/content creation, scheduling & sales tactics and more...
With DONE FOR YOU templates and guidance using the world's most popular platforms.
About The Coaches Cookbook -
Coaches should be focusing on coaching...
I've spent a lot of time talking with coaches and listening to the struggles - Content creation, website setup, landing page design, email marketing, copywriting, fear of sales, hiring a virtual assistant (FIRING a virtual assistant)... The list goes on.
I have been fortunate enough to come from a long and successful career in sales and marketing, so when I turned my focus to my first business (an online travel agency), it went into profit the day I launched it because I knew my digital footprint, content and ability to sell were high level. Same with my second business, and third, and then my coaching business.
But a lot of coaches DON'T come from a sales and marketing background, and this leaves them stuck. They buy high ticket program after high ticket program hoping they get the silver bullet that will catapult them into the 7 figure club, only to be left disappointed.
I'll level with you - There is NO silver bullet. It takes time, commitment and work, but the RIGHT work.
I designed the Coaches Cookbook to be able to enhance whatever program you're in or looking at, or replace it completely - FOR FREE for 48 hours!
Then, if you decide that you'd like to 1-click-import all the funnels, email sequences, automations, follow ups, templates & designs to start working immediately AND attend the GROUP COACHING Sessions - You'll get lifetime access as long as you're an active member and I've even built in a FREE 2 week trial for you to test drive EVERYTHING! It's also not uncommon for additional bonuses and extended trials to be offered for those putting in the work and going through the content! 😏
And this is only scratching the surface...
WHAT'S ON OFFER
Group Coaching
In groups of 10 (max), you'll have the option to be coached and guided through installing the templates, editing and then how to grow across organic and paid media channels.
Socia Media Marketing
Best practice to grow a social following while simultaneously identifying the best quality leads to convert into customers.
Done For You Landing Pages
Learn how to edit the already set up templates with your logo, branding, colours, content and automation to generate more leads, convert more leads into sales calls and convert more calls into sales.
Email Marketing Tutorials and done-for-you Sequences
One of the most effective forms of marketing with a 44:1 ROI. There are fully written sequences which you can edit or rewrite, which are all 1 click import..
Video editing and content design
Content sells. You need a STRONG VSL (Video Sales Letter). I will show you how to create one and show you the one I use to generate $2k-$5k sales and bookings along with content hacks for video scripts. Wanna generate 30 days of content in an hour? Done.
1 on 1 Coaching
This is an upgrade available within the program at any time, but I recommend exploring once you've completed the [FREE] Coaches Cookbook element.
E-LEARNING
4+ Hours of Content + Group Sessions
Program Content
43 Lessons with more to come!
All strategies tested & made at least $2k per sale
Lifetime access with Active GHL subscription
Group Sessions
4 sessions
4 Weeks
Group/community access via Facebook
My name is Terry Worsfold - (Yes, that is my real name 😝). I've spent about 15 years in Digital sales and marketing, working with some of the world's biggest brands for some of Australia's largest corporations.
I've been fortunate enough to have been mentored by some extremely talented people within the sales and marketing industry, which has given me the knowledge and confidence to share my experience in a manner than can benefit those who do not come from a similar background.
But, I also didn't study anything at university - I learnt by being boots on the ground. Grinding through rejection in order to find my sales style and understand the depth of the digital marketing world. While there are processes and scripts you can follow, sales comes down to your personality, authenticity and believing in what you are selling.
During my career, I've worked as a consultant for the world's largest advertising agencies, which has allowed me to see what they do right, but also what they do wrong. As small businesses, we need to be able to generate leads from our activity, but first we must gain the trust of our prospects.
This is why you need to have a landing page (like the one you're on right now), a video to allow your future customer to hear you and connect with your cadence, pace, language and accent (this is HUGE when dealing with International customers)
The results below are from my niche coaching business from the last 2 weeks of December alone, from one single marketing channel that I've automated using strategies I cover in The Coaches Cookbook. Every one of these people came TO ME asking for my help. These were very easy to close because I'd warmed them up correctly. They already knew exactly what I do, what I sound like, what I look like, my cadence - Everything.
The reality is that the internet is big enough for everyone to succeed in their own niche, but your brand must be consistent across all channels, your followup system must be strong, your leads need to be HOT and you must be able to SELL.
All elements that are covered inside.
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